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Franchisee Case Studies

An exciting opportunity – with limitless ambition


Maciej Warchocki, the Plan-it Cards Franchisee for London, has just expanded his business by buying a neighbouring franchise territory when it recently became available. He takes up the story:


"I previously worked in Information Technology but have always wanted to run my own business. I felt restricted and undervalued in my job. I concluded the only way I was able to work hard and achieve success in a flexible way was to work for myself.


I knew a little bit about greetings cards having worked in a warehouse for a rival company. I understood that greetings cards was a good, stable and profitable business to be in. I was aware of the two joint owners of the Plan-it Cards business, but I had no sales or business experience prior to setting up my business with Plan-it Cards.


Thankfully the clue was in the name; Plan-it Cards. The company releases over 80 designs a year, making sure we have the right product at the right time to supply to our retailers. With over 400 designs available at any one time there is plenty of choice.


Having the re-assurance of the quality of product I was able to concentrate on the set-up of my business, and Head Office have been on hand at every stage through the initial planning, development and establishment of my business with help and advice.


Originally coming from Poland where there is not a strong culture of sending and receiving cards, I found the training was particularly relevant with respect to learning about a £1.1 billion market, and tailoring greetings card displays to suit consumer tastes and the retail space. What I also liked was the practical training days, which gave me the opportunity to meet other like-minded franchisees and get tips from them and learn from their experiences. I found it re-assuring that, whilst it is my business, I have the support of the network and head office when I need it.


Five years on, I enjoy the flexibility the job gives me. The hours are planned to suit me – which is particularly important when working in London."


Maciej now has over 350 sites in and around London and, though he visits all his shops personally, such has been his success that he now relies on the full time assistance of his mum, who helps with getting the cards ready for the next day’s calls, and his fiancée who helps with the daily paperwork and administration.


"I am excited about continuing to grow my business over the next few years with Plan-it Cards. There are always sales leads to follow up on, either through personal recommendations, group account enquiries or through the website. Retailers respond to 'only paying for what they sell'. They have no initial cash overlay, an improved cash flow, and no redundant stock to worry about. My next milestone is to grow the business to have 500 sites."


Maciej Warchocki, Plan-it Cards London Area Franchisee


 

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